Radio Show

Check out Archived Shows at:
www.blogtalkradio.com/extraeffortforum

The Extra Effort Forum is a radio show which features various guests including: celebrities, artists, authors, small business owners, public speakers, consultants, and other influential personalities whom will discuss methods, efforts and best practices to achieve higher level performance in every aspect of professional, personal and community life. The Forum focus is birthed from a fundamental foundation: 212 °, the extra degree of effort, a concept introduced through the works of Mac Anderson, Founder, Simple Truths and Successories.

212 °, the extra degree of effort, is very simple in nature: At 211 degrees, water gets hot, at 212 degrees, water boils, when water boils it turns to steam, and steam can power a locomotive. It is that one extra degree of effort which makes all the difference. Having an extra effort mindset, can push even the most ordinary person to do great things. Each week we will utilize this space as the platform to discuss next level, extra effort performance for reaching goals, slaying dragons, and achieving success. Our goal is to inform, instigate, ignite, and influence our listeners to move past their comfort zone, take some strategic risk, to achieve at the highest levels.

Got an Extra Effort story to share? Have a great book, new album or technique which will inspire our listeners?  Interested in being a guest on the Extra Effort Forum?  If so please e-mail detailed request (including topic description and full contact information) to the show producer at info@extraeffortforum.

Featured Shows:

Good Is Not Enough
Date Aired: June 26, 2011
Time: 7:00 PM – 8:00 PM (EST)With Guest Author, Thought Leader, Career Coach, and Corporate Executive, Keith R. Wyche.
Keith R. Wyche Author, Thought Leader

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Good Is Not Enough” is a practical, no-nonsenseguide to help minorities of all backgrounds better understand what is required to move beyond the level of middle management to senior level positions within corporate America. Wyche, a 2009 NAACP Image Award Nominee, states “Today, like never before, it is essential for minorities in business to understand the rules of engagement if they expect to survive in the race called Corporate America. All too often, careers of young, minority executives are left wrecked at the middle management level, as they fail to properly navigate the roads of right-sizing, mergers, acquisitions and other potholes of corporate life.”

About the Guest

In January 2010, Keith was named President and Chief Executive Officer of CUB Foods, a $3 billion retail grocery chain, part of the $38 billion SUPERVALU family of grocery store banners. In this role, he directs the activities of over 8,000 associates in driving sales and satisfying customers through continued marketing, merchandising and operational excellence.Before joining SUPERVALU, Keith served as President, U.S. Operations, for Pitney Bowes Management Services. In this role he focused on driving quality improvements and operational plans to ensure that the organization was structured to achieve optimal service performance, financial targets and the overall PBMS growth strategy.Prior to joining Pitney Bowes, Keith was Group Vice President for Wireless Sales at Convergys Corporation. He was the lead executive for Convergys’ largest vertical market, and was a key architect in developing the company’s call center operations in India and Canada. Keith’s previous experience includes a variety of senior-level positions at Ameritech, AT&T and IBM.Keith has been recognized for his leadership by Black Enterprise and Ebony magazines and in 2007 was named a “Man of Distinction” by the National Urban League and one of the “Top 50, Under 50″ corporate executives by Diversity MBA Magazine. In April of 2008, Keith was inducted into the Martin Luther King J. International Board of Renaissance Leaders along with LeBron James, Russell Simmons, Tiger Woods and Rep. Charles Rangel at Morehouse College in Atlanta, Georgia.He is on the Board of Directors of both the Executive Leadership Council (ELC), a professional organization consisting of the top African-American senior corporate executives in the U.S., and the National Black MBA Association (NBMBAA). Keith received his BBA from Cleveland State University and his MBA from Baldwin-Wallace College. His book “Good is Not Enough: And Other Unwritten Rules for Minority Professionals” published by Portfolio, was nominated for an NAACP Image Award in 2009 as an “Outstanding Literary Work”.
Commitment to Character: Achieving Success from the Inside Out
Date Aired: June 12, 2011
Time: 7:00 PM – 8:00 PM (EST)
With guest Authors, Jean Watterson and Maryanne McGinn.
Jean Watterson

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From Wall Street to Main Street, the boardroom to the mailroom, no matter what business you’re in, personal character has a major impact on professional success. Commitment to Character holds up a mirror and, if you’re willing to look, shows you your unique character blueprint.
The importance of good character is nothing new but has seemingly been all but forgotten in the 21st century business world. Talent will take you to the top, but it’s the quality of your character that keeps you there. Commitment to Character shows you how to become an invaluable asset anywhere you work and to finally achieve the success you’ve been striving for.

About the Guests

Jean Watterson is a talented management and marketing executive who has achieved notable success in multiple business environments. She has produced successful results in complex and challenging situations such as corporate restructuring and product repositioning. Ms. Watterson’s efforts have led to millions of dollars in contracts, substantial gains in efficiency and productivity, and dramatic operating cost reductions for her clients. Her multifaceted career includes military service, work for some of the nation’s largest defense contractors, entrepreneurial ventures, and executive leadership for top technology firms in the private sector. She has been privileged to work with many outstanding people during her thirty-year career and, as a result, knows what it takes to create success. Ms. Watterson holds a Bachelor of Science degree in Business Management and is a Dame in the Order of the Orthodox Knights Hospitaller of St. John.
Maryanne McGinn

Maryanne McGinn is a Master’s level psychologist, a Ph.D. candidate in clinical psychology, and an expert in the field of behavioral medicine/health psychology. Her holistic approach to behavioral change includes cognitive-behavioral techniques as well as an emphasis on the mind-body-spirit connection of her clients. Maryanne’s successes include helping a wide range of medical patients foster mindsets that are conducive to healing and implementing behavioral changes that support disease prevention. Co-authoring the Commitment to Character Workbook represents a unique opportunity to apply her cognitive-behavioral expertise to the area of character transformation for career success.

Inspiring America’s Young Men
Date Aired: June 05, 2011
Time: 7:00 PM – 8:00 PM (EST)
With guest Author, Bill Roddy.
Bill Roddy

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About the Guest
Bill Roddy is well known in Minneapolis/St. Paul as the co-founder of Osiris Organization, a non-profit mentoring organization working with at-risk youth through life skills training, computer technology, and entrepreneurial education.Born in Arkansas, Bill spent his formative years with his grandparents and aunts in Chicago. He came to Minnesota in 1975 to attend the University of St. Thomas, in St. Paul.

After graduating, he worked in the corporate sector. In 1991 he worked as a professional tennis instructor and as multicultural tennis director with the USTA. He founded Osiris Organization out of his desire to mentor young men in the community.

Manhood From The Hood, his memoir, recalls the no-nonsense, masculine ideals Bill learned from his grandfather.

Bill lives and works in the Twin Cities with his wife, Gail.



How to Become Your Own Boss in 12 Months
Date Aired: September 12, 2010
Time: 7:00 PM – 8:00 PM (EST)
With guest Author, With Melinda Emerson, the “Smallbizlady” seasoned entrepreneur, professional speaker, and small business coach.
Melinda Emerson

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Christina Katz, Author, Get Known Before the Book Deal and Writer Mama, says: “Don’t even think about going into business without reading this book. A step-by-step roadmap for success, Become Your Own Boss in 12 Months by Melinda Emerson presents time-tested wisdom, thoughtful development, and strategic marketing know-how to convert any dreamer into doer. The antidote to our current impulse-driven, needed-it-yesterday, get-rich-overnight epidemic, Melinda provides practical entrepreneurial Rx for anyone who has ever dreamed of working for themselves. A must for every entrepreneur’s business reference shelf.”These are critical economic times and they are great times of opportunity. We this show will speak to those of us whom have always wanted to start a business and did not know how. It will speak to those of us who have started businesses and realize that we made mistakes or did not complete all the necessary steps. This show will speak to the steps necessary to plan for success.
Come join the discussion.

About the Guest

Melinda Emerson “Smallbizlady” is a seasoned entrepreneur, professional speaker, and small business coach. Her areas of expertise include small business start-up, business development and social media strategy. Melinda hosts #Smallbizchat, a weekly talk show on Twitter. #Smallbizchat is the trusted resource on Twitter to discuss everything entrepreneurs need to know about launching and running a profitable small business. Melinda has been featured on NBC Nightly News and in the Wall Street Journal, U.S. News and World Report and Black Enterprise. Melinda publishes a resource blog www.succeedasyourownboss.com.

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